Our latest insights and analyses. Making sense of the events motivating stakeholders and shaping opinions.

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Economic sentiment improves as inflation eases and hiring slows

2 minute read
Economic sentiment index header image
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Economic sentiment remains steady amid mixed economic signals

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Economic sentiment rebounds ahead of the June FOMC meeting

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Economic sentiment ticks up slightly despite mounting consumer headwinds

2 minute read
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What June 2 Tells Us About AI in the Next Congress

2 minute read
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Economic sentiment dips as positive economic news fails to lift outlook

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Economic sentiment rises following GDP growth despite mounting inflation

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What synthetic audiences are actually for

1 minute read
UK Bank Sentiment Index
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Penta UK Bank Sentiment Index Q1 2026: Strong performance, weak perception

4 minute read
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Economic sentiment ticks up after Middle East ceasefire announcement

2 minute read
Stating your ESG intentions is no longer sufficient. Expect real-time accountability.
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Stating your ESG intentions is no longer sufficient. Expect real-time accountability.

1 minute read
Economic sentiment index header image
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Economic sentiment sinks further, reaching a new all-time low

2 minute read
Economic sentiment index header image
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Economic sentiment hits lowest point in the ESI's 13 year history

2 minute read
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The Rise of Owned Media: Why AI is Bringing the Most Important Channel In-House

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Economic sentiment index header image
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Economic sentiment decreases following a worse-than-expected jobs report

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Economic sentiment picks back up after two consecutive drops

2 minute read
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Is AI telling your organization's story correctly? A guide to owned website readiness

2 minute read
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Economic sentiment falls as confidence in finding a new job hits an all-time low

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Recency Bias in Generative AI: Why Staying Current Determines Influence

1 minute read
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Economic sentiment falls sharply amid U.S.-Europe trade tensions

2 minute read
UK Bank Sentiment Index
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Penta UK Bank Sentiment Index: Q4 2025, a turning point

2 minute read
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European policymakers are losing faith in American business, with lasting reputational damage

2 minute read
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SEO vs. GEO: How Generative AI Is Changing Search, Visibility, and Reputation

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