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AI Transformation
AI is moving faster than the rules can be written. Organizations that get communication right will define the narrative for what's next.
Sentiment models built on over a decade of data, so you stay present and credible as AI reshapes how the world communicates.
Understand AI’s influence
The communication landscape is evolving from journalists to influencers to algorithms and chat interfaces, forcing companies to manage their reputation across existing and unknown environments.
Manage stakeholder risk
We map where the tensions sit, monitor how sentiment shifts, and keep you ahead of the pressures AI is creating before it compounds.
Earn permission to operate
Organizations that get AI communications right don't just protect their reputation. They keep the trust of the stakeholders who decide whether they can operate.
The new gatekeeper.
Know what's shaping belief before it does.
We track how investors, employees, customers, and policymakers are responding to AI in your sector, and flag the moment sentiment starts turning against you.
Capabilities
Offerings
Policy Intelligence
Real-time tracking of regulatory and policymaker activity across Washington, Brussels, London, and beyond, helping organizations anticipate change and keep their AI governance strategy ahead of it.
AI Risk Assessment
Structured analysis of the reputational, regulatory, and organizational risks in your AI roadmap, identifying where exposure is highest and what measures will address it.
Narrative & Positioning
Strategic guidance on how to communicate your AI approach to the stakeholders who matter most, building the credibility and trust that give you room to move fast and act decisively.
Channel & Content Strategy
A data-led approach to content distribution across earned, owned, and social media, built to drive engagement.
GenEO Assessment
Generative engine optimization (GenEO) assessment evaluates how organizations show up across AI platforms and derive recommendations to drive improvements.
Penta Predictive Audiences
Synthetic Audiences model how your stakeholders will respond to messages, events, and campaigns before they happen.
AI Advisory
Senior advisors for organizations managing reputational and stakeholder risks associated with AI transformation from workforce strategy to board-level governance and investor communications.
AI Emerging Threats & Opportunities
Real-time intelligence that surfaces the AI-related risks and opportunities forming in your sector before they hit the news cycle, giving you time to act, or not.
Perspectives
AI
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What June 2 tells us about AI in the next Congress
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What synthetic audiences are actually for
Company news
Penta Group wins two awards at PRCA APAC Awards 2026 for AI-driven insights and international campaign excellence
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The new middleman: How AI is redefining reputation management
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The rise of owned media: Why AI is bringing the most important channel in-house
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Is AI telling your organization's story correctly? A guide to owned website readiness
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Recency bias in generative AI: Why staying current determines influence
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SEO vs. GEO: How generative AI Is changing search, visibility, and reputation
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The new era of stakeholder intelligence: Introducing Penta AI
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The new search reality: How AI decides what people learn about you
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Trust, technology, and tomorrow: How AI will change media
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Ethics, sustainability or education? How European nations prioritise AI issues
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Vibe check for Democrats: Regulating crypto, tech, and the future of democracy
Professional trends
Use AI summarization to be a better, faster communicator
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Navigating the AI challenges and opportunities facing entrepreneurs
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Shedding light on the black box of sentiment analysis
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AI is moving into the top-tier of political topics ahead of the 2024 US elections
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Brussels 2024: What to expect from a new EU Parliament and Commission
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Bridging the digital divide through AI and skills training
Professional trends
What's At Stake, Communicators with Eleanor Hawkins
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AI, the next political game changer
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Artificially Intelligent Conversations: AI-enhanced policymaking
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5 Questions To Ask When Someone Is Trying To Sell You A New AI Product?
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Does Davos work?
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Navigating the AI Revolution: Five Essential Considerations for Communication Pros
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Washington Insights Review: The Tech Takeover
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Artificially Intelligent Conversations: Leaders focus on AI at Davos
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Macrocast: Jobs, jobs, and more jobs with Michael Strain of AEI
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President Biden's AI Executive Order
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Generative AI brings new brand risks. Are businesses prepared?
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Monitoring for impact: Human curation in an AI world
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Monitoring for Impact: Beyond The News
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