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AI Transformation 

AI is moving faster than the rules can be written. Organizations that get communication right will define the narrative for what's next.

The AI Imperative

Sentiment models built on over a decade of data, so you stay present and credible as AI reshapes how the world communicates.

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Understand and Interpret AI’s Influence
Understand AI’s influence

The communication landscape is evolving from journalists to influencers to algorithms and chat interfaces, forcing companies to manage their reputation across existing and unknown environments.

Manage stakeholder risk
Manage stakeholder risk

We map where the tensions sit, monitor how sentiment shifts, and keep you ahead of the pressures AI is creating before it compounds.

Certified
Earn permission to operate

Organizations that get AI communications right don't just protect their reputation. They keep the trust of the stakeholders who decide whether they can operate.

Stakeholder Sentiment

The new gatekeeper.

Know what's shaping belief before it does.
We track how investors, employees, customers, and policymakers are responding to AI in your sector, and flag the moment sentiment starts turning against you.

AI Governance2

Capabilities

Offerings

Policy Intelligence
Policy Intelligence

Real-time tracking of regulatory and policymaker activity across Washington, Brussels, London, and beyond, helping organizations anticipate change and keep their AI governance strategy ahead of it. 

AI Governance & Transformation
AI Risk Assessment

Structured analysis of the reputational, regulatory, and organizational risks in your AI roadmap, identifying where exposure is highest and what measures will address it.

Narrative Strategy
Narrative & Positioning

Strategic guidance on how to communicate your AI story to the stakeholders who matter most, building the credibility and trust that give you room to move fast and act decisively.

Content Marketing
Channel & Content Strategy

A data-led approach to content distribution across earned, owned, and social media, built to drive engagement.

GenEO Assessment

Generative engine optimization (GenEO) assessment evaluates how organizations show up across AI platforms and derive recommendations to drive improvements.

Penta Predictive Audiences

Synthetic Audiences model how your stakeholders will respond to messages, events, and campaigns before they happen.

AI Advisory

Senior advisors helping organizations anticipate and manage the reputational and stakeholder risks of AI transformation through real-time scenario planning, workforce strategy, board-level governance, and investor communications.

AI Emerging Threats & Opportunities

Real-time intelligence that surfaces the AI-related risks and opportunities forming in your sector before they hit the news cycle, giving you time to act, or not.

Perspectives

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