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Campaigns
We activate intelligence, influence the right stakeholders, and shape the narrative on the issues defining your business.
Launch campaigns powered by intelligence that move as fast as the market and shift as fast as public perception.
Creative that knows your audience
We build every campaign on 25 million daily signals, first-party policymaker polling, and stakeholder mapping, so we know exactly who drives the narrative, what they believe, and what it takes to move them.
Timed to the moment
Our intelligence engine identifies when attention peaks, which channels your audiences trust, and when sentiment is most movable, so your campaign lands while the window is open.
Measured as it moves
We track narrative movement, stakeholder sentiment, and issue trajectory in real time, so your creative updates as fast as the situation does.
Every audience. Every story.
We identify the stakeholders driving your narrative, map what it takes to shift them, and build the campaign around that intelligence rather than assumptions.
Capabilities
Offerings
Narrative Strategy
Narrative tracking that identifies which issues are forming around your business, assesses what's gaining traction, and shapes your response.
Creative Development
Creative built to move specific audiences, from policymakers and investors to media and the public, grounded in intelligence on what resonates and what falls flat with each group.
Paid & Earned Media
Integrated media strategy combining targeted paid placements with earned campaigns, timed to moments when stakeholder attention is closest and the narrative is most movable.
Content Marketing
Always-on content and thought-leadership programming, mapped to each audience and platform, that compounds a single narrative into lasting belief rather than one-off impressions.
Public Affairs
Strategic counsel for the regulatory and legislative battles that shape your business, grounded in first-party intelligence on how policymakers think and what will move them.
Corporate Reputation Management
Campaigns that build and protect how your organization is perceived by the stakeholders who shape its future based on real-time emerging threats and opportunities.
Brand Strategy
Positioning that closes the gap between what a brand does and what audiences believe, turning proof points into one coherent, ownable story.
Issue Advocacy
Long-form campaigns that shape public narrative and sentiment as well as establish the stakeholder credibility needed to change your regulatory and commercial environment.
Perspectives
Podcasts
Perspectives
The child protection frame has closed the debate. What comes next is the hard part.
Company news
Penta Group wins two awards at PRCA APAC Awards 2026 for AI-driven insights and international campaign excellence
Perspectives