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Intelligence

We predict what matters, identify the stakeholders who shape outcomes, and give you the insights to influence them.

Data & Insights

Analyze 25 million signals daily to identify who drives influence and see around corners.

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Strategy powered by science (1)
Strategy powered by science

Our analysts use AI to integrate data from over 100 languages and 120 countries, with sentiment models trained on 12 years of proprietary data.

The result: data-driven analysis grounded in the judgment of advisors who've shaped outcomes for decades.

See around the corner (1)
See around corners

We use long term data and predictive models to spot narrative shifts and emerging risks or opportunities before they hit the headlines, so you can act while you still have room to react.

Cut through the fog (1)
Decide with confidence

Every day, Penta processes 25 million signals across global news, social media, policy debates, and original research. 

Our intelligence surfaces the signals that matter so you know which issues will break, which stakeholders will move, and what it will take to change their minds.

Stakeholder Mapping

Your stakeholders are more interconnected than ever. 

Employees, customers, investors, and policymakers don't act in isolation. Activists can reshape market perception overnight, driven by forces outside your organization.

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Capabilities

Offerings

Research & Polling
Primary Research

Custom research that identifies which audiences and narratives matter most, ranks them by potential impact, and tells you exactly where to focus and how to act.

Measurement & Analysis
Measurement & Analysis

Rigorous analysis of stakeholder sentiment, narrative movement, and issue trajectory, so you know what changed, why it changed, and what comes next.

Predictive Analytics
Predictive Analytics

AI-powered models that surface risks and opportunities before they hit the news cycle, shifting your reputation management from reactive to proactive.

Proprietary Data Products
Proprietary Data Products

Decades of proprietary policymaker research and specialized data sets used to deliver actionable intelligence that can be designed, tested with predictive audiences and constantly evolved to match the moment.

Penta Active Intelligence

Actionable insights and customer reporting that tell you what's coming next, why it matters, and how you should respond proactively, instead of reactively.

Reputation Management & Development

Ongoing assessment of how product launches and policy decisions affect your reputation, paired with targeted programs built to strengthen it.

Emerging Threats & Opportunities

Always-on monitoring that tracks market signals and stakeholder trends to catch narrative pressure early.

Policymaker Research

Global research measuring how policymakers perceive your reputation, what shapes those views, and where you can strengthen engagement.

Perspectives

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Want to learn more? Connect with one of our experts.

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