Defining and executing a strong communications strategy

Penta was retained by a retailer ('the client') to support communications around its acquisition by a public company.

Penta's team was tasked with defining and executing a strong communications strategy.

Penta worked closely with the client's Board of Directors to develop and execute an overall communications strategy that factored in the interests of various existing individual investors and stakeholders.

Penta developed messaging around the value of the client's organization to the acquirer and the motivation for the sale.

• a detailed timeline and collateral checklist
• multiple press releases
• internal and external announcements
• social media posts

Penta worked closely with the acquiring communications team to develop an announcement video.

Ultimately, Penta facilitated an advance exclusive earned media interview and advised on an earned media strategy after a premature story speculated on details of the sale.

Despite unanticipated delays in the finalization of the deal, the communications strategy was executed as planned, and stakeholders and the acquirer responded favorably.