Launching a company with an innovative suite of products

Penta was retained by an entertainment-focused generative AI startup ('the client') to help launch their company. Even with an innovative suite of products, the client needed to identify a brand and positioning that would appeal to customers unfamiliar with artificial intelligence — even as it distinguished them from competitors in a crowded marketplace.

Following their successful launch, the client retained Penta to support it through a series of partnership announcements in Hollywood and beyond.

Penta conducted extensive competitive research to inform branding ahead of the client's launch.

Following the launch, Penta developed and implemented a comprehensive communications strategy, including:

• Weekly media pitching
• Quarterly report on the state of generative AI
• Regular appearances by leadership at events and conferences
• Social media content for LinkedIn, Twitter and Instagram

For the client’s launch and subsequent partnership announcements, Penta: 

• Shaped and earned media coverage in outlets such as Axios and the LA Times, helping to expand user base by 2.5+ million
• Drafted two installments of a widely-read quarterly AI intelligence report
• Vetted and amplified founder appearances at three speaking engagements
• Developed an organic social media strategy that has helped the company and its founders become recognized voices on LinkedIn