Launching a company with an innovative suite of products

Penta supported the launch and partnership acquisition of an entertainment-focused generative AI company

Published 2024

Industry AI

Keywords
  • North America
  • Brand launch
  • Brand Research
  • Qual
  • Quant
  • Technology

Situation

Penta was retained by an entertainment-focused generative AI startup ('the client') to help launch their company. Even with an innovative suite of products, the client needed to identify a brand and positioning that would appeal to customers unfamiliar with artificial intelligence — even as it distinguished them from competitors in a crowded marketplace.

Following their successful launch, the client retained Penta to support it through a series of partnership announcements in Hollywood and beyond.

Our Approach

Penta conducted extensive competitive research to inform branding ahead of the client's launch.

Following the launch, Penta developed and implemented a comprehensive communications strategy, including:

  • Weekly media pitching
  • Quarterly report on the state of generative AI
  • Regular appearances by leadership at events and conferences
  • Social media content for LinkedIn, Twitter and Instagram

Impact

For the client’s launch and subsequent partnership announcements, Penta: 

  • Shaped and earned media coverage in outlets such as Axios and the LA Times, helping to expand user base by 2.5+ million
  • Drafted two installments of a widely-read quarterly AI intelligence report
  • Vetted and amplified founder appearances at three speaking engagements
  • Developed an organic social media strategy that has helped the company and its founders become recognized voices on LinkedIn

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