Penta Issues Tracker - Measuring what matters most to stakeholders in Q3 2025
The Penta Issues Tracker analyzes the visibility of issues generating significant discourse across industries and stakeholder groups, including politicians, investors, NGOs, customers, and employees. It provides a strategic lens into the topics gaining traction in public and media narratives, using visibility to assess salience.
By identifying what is gaining momentum in public, political, and investor discourse, the tracker helps organizations anticipate risks, align communications, and proactively respond to shifting stakeholder expectations.
Visibility is defined as a volume-based metric weighted by the influence of the source, along with the prominence and relevance of each mention. It reflects not just how often an issue appears, but how significant and influential that coverage is, globally.
Top issues among stakeholder groups
Takeaways
- The overall focus shifts from U.S.-centric regulatory actions and President Trump’s ‘Liberation Day’ announcement to broader global regulatory action, technology transitions, and economic resilience in Q2-Q3.
- Policy is the leading driver of visibility for both politicians and NGOs, underscoring how government direction and regulatory agendas are shaping the wider issue landscape.
- Technology remains a unifying theme across all stakeholders, appearing in each group’s top five issues. It represents opportunity and performance for customers and investors, signals risk and oversight for employees and regulators. It provides NGOs with a platform to advocate for greater accountability, ethical standards, and inclusion amid the ongoing digital transformation.
- Within technology, Artificial Intelligence is accelerating as a standalone driver of visibility, rising from 11th to 6th place. Unlike broader technology discussion, AI sparks sharper reactions, employees tie it to job risks, investors to increased company value, and regulators to efforts at managing emerging risks.
- Note: Visibility is Penta’s composite measure of presence in discussion, considering the prominence and relevance of mentions and the influence of sources.