Penta Group Wins Two Awards at PRCA APAC Awards 2026 for AI-Driven Insights and International Campaign Excellence

Recognition highlights Penta’s ability to combine data, AI, and deep stakeholder insight to deliver decision-ready intelligence in complex environments

Singapore, 27 April, 2026 — Penta Group has been recognized at the PRCA APAC Awards 2026, winning in two categories spanning AI-powered analytics and international campaign strategy.

Penta was awarded "Best Use of AI-Powered Insights & Analytics" for its proprietary platform, Penta Live, as co-winner alongside McKinsey. The platform combines real-time media, digital, and stakeholder data with advanced analytics to deliver actionable intelligence, enabling clients to make informed decisions in high-pressure, highly regulated environments.

The firm also received "Best International Campaign" for its work with the EU-ASEAN Business Council, the primary voice of European businesses in Southeast Asia. The campaign elevated the Council’s visibility and positioned EU-ASEAN as a partnership to watch across regions, industries, and stakeholder groups.

"These awards reflect work that holds up when it matters most," said Penta Partner Shawn Balakrishnan. "Penta Live proves AI can move from experimentation to application. Our work with the EU-ASEAN Business Council shows what's possible when you build narratives designed to shift perceptions, not just generate coverage."

"These awards recognize the work of a team that continues to push how data, AI, and communications come together to drive measurable impact for clients," he added.

The recognition builds on Penta’s continued investment in technology-enabled advisory, supporting organizations navigating increasingly complex reputational and regulatory landscapes.

About Penta Group

Penta Group is the world’s first comprehensive stakeholder solutions firm, combining analytics and advisory services to help clients understand, engage, and influence their most important audiences. By leveraging cutting-edge data and research, Penta delivers strategic insights that drive impact in an era of heightened complexity and rapid change. Learn more at www.pentagroup.com

Penta is a global leader in stakeholder communications, reputation management, and brand building, and was purpose-built for the future of the communications landscape. The company combines proprietary AI and advanced data products with deep business, policy, and communications expertise to better define, predict, and manage challenges across all stakeholder groups, from policymakers and investors to customers and employees. Penta is headquartered in Washington, D.C., with offices around the world including New York, San Francisco, London, Brussels, Paris, Dublin, Singapore, and Hong Kong.