TJ Kelly

TJ Kelly is a senior partner at Penta Group, based in San Francisco, bringing over 25 years of leadership experience in communications and marketing. Throughout his career, TJ has led organizations through transformations that drive growth and innovation while fostering cultural change. His expertise spans developing strategies that address clients’ most pressing communications challenges in an increasingly complex and competitive marketplace.
 
Before joining Penta, TJ served as president of the Western Region at Burson, where he played a key role in helping clients navigate the challenges of corporate affairs, brand, and technology sectors. He led strategic initiatives that provided clients with effective solutions and reinforced Burson’s commitment to delivering results-driven communication strategies. TJ also guided his teams through complex business situations, ensuring clients achieved their goals with impact.
 
Prior to Burson, TJ spent 13 years at Edelman in various executive roles, where he contributed to the agency’s growth in digital leadership and global client management. He led initiatives that drove digital transformation and business growth for clients across a range of sectors. With a particular focus on technology and financial services, and working with global clients like Qualcomm, HP, HPE, Microsoft, Charles Schwab, PayPal, and Invesco, TJ helped clients develop more effective strategies to engage key audiences and stay ahead of market demands.
 
TJ’s leadership is defined by his focus on talent development and empowering teams to solve clients’ communications challenges. He has a proven track record of helping organizations adapt and thrive during periods of change, ensuring they stay resilient and positioned for long-term success.