Louise Ford
Managing Director, Head of Insights and Monitoring
Experience
- Deputy Managing Director, Global Insights, Penta
- Senior Insight Analyst, alva
- Senior Research Editor, Cision
Biography
Louise Ford is Managing Director and Head of Insights and Monitoring at Penta. She oversees the creation and delivery of global monitoring and reporting programmes, helping clients move from information overload to actionable insight. Louise has worked in media intelligence since 2005, spanning roles at Cision and Bacons in Chicago, and is passionate about building innovative teams that combine smart analysis with practical recommendations.