Joe Abbey
Managing Director
Experience
- Executive Vice President, Edelman
- Managing Director, Purple Strategies
- National Political Director, Democratic Whip Rep. Steny Hoyer
Biography
Joe Abbey brings more than 15 years of experience guiding organizations through complex reputation challenges at the intersection of business, policy, and public trust. As a Managing Director at Penta, he counsels clients across sectors—including healthcare, consumer goods, manufacturing, and technology—on issues and crisis management, corporate reputation, and stakeholder engagement.
Before joining Penta, Joe led health corporate reputation work at Edelman and advised Fortune 500 companies at Purple Strategies. His client experience includes Coca-Cola, Johnson & Johnson, Mayo Clinic, Caterpillar, 3M, AstraZeneca, Amgen, and UNC Health.
Joe began his career in Democratic politics, spending more than a decade managing and advising high-profile political campaigns. That experience—shaping messages, managing crises, and navigating fast-moving media environments—laid the foundation for his strategic approach to reputation management today.
A Michigan native, Joe lives in Arlington, VA, with his wife and two children.