Dan La Russo

Dan is a seasoned communications and marketing leader with more than 25 years of experience helping global enterprises define their narrative, align stakeholders, and drive business impact. He brings a strategic, data-informed approach to both B2B and B2C communications, with experience spanning brands like Workday, CDW, Intel, Google, Gallo, Zoox, Brocade, Hitachi Data Systems, LG Electronics, and leading telecom and networking companies.

Prior to joining Penta, Dan served as Group Managing Director at Ogilvy, where he led the firm’s West Coast operations and shaped integrated campaigns across AI, cloud, data infrastructure, and emerging technologies. He now advises clients on high-stakes communications—product launches, M&A, and transformation initiatives—leveraging media, influencers, and digital channels to ensure clarity, resonance, and impact.

Dan’s work has been recognized with top industry honors, including Cannes Lions (B2B Gold and Creative Effectiveness), multiple Effie Awards (including Gold for David vs. Goliath), Best in Show at the ANA B2 and Global ACE Awards, and recognition from PRWeek, the Holmes Report, and the Clios.

Known for his collaborative leadership style, Dan works closely with C‑suite teams to build reputation and accelerate growth through disciplined, insight-driven strategy.