Navigating Tariffs: Protecting Brand Loyalty Amid Rising Consumer Costs

Preparedness and futureproofing will play key roles in how businesses navigate uncertainty surrounding tariffs, inflation and other geopolitical headwinds. From “shrinkflation” to reduced promotions, companies face backlash if they’re not transparent, or if they’re caught hiding cost pressures. The September 2025 Penta Tariff Report provides insights and strategies to help you communicate effectively and protect your reputation.

The report available for download below provides key insights around consumer sentiment, communication strategy and more. For example, a Penta recent survey conducted among a representative sample of 500 American adult consumers shows that nearly three quarters believe prices will increase in the next 12 months as a result of tariffs, and among those expecting an increase, three quarters expect increases to be across many or most consumer products.

Download the report