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Samsung

Samsung

June 27, 2024
Owen McNamee
TOPIC •

Situation

As one of America’s largest investors in advanced manufacturing and technology, Samsung plays a leading role in U.S. innovation and economic growth. To reinforce that leadership and highlight its contributions to American industry and policy, Samsung partnered with Penta to elevate its narrative and strengthen visibility among policymakers, media, and key stakeholders. 

Our approach

Penta worked with Samsung’s U.S. Public Affairs team to elevate its corporate voice and build relationships with key audiences. We developed and deployed the Samsung: Future Proof narrative across paid and earned media, and continue to lead messaging, event strategy, and thought leadership—positioning Samsung as a trusted industry partner in DC and beyond.

Impact

Through integrated communications and brand strategy, Penta helped Samsung reinforce its reputation as a trusted partner in advancing U.S. innovation and manufacturing. Our work expanded visibility, deepened engagement with policymakers and media, and supported the company’s long-term business and policy goals.
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