Ripple

Ripple is a global payments solutions company based on blockchain technology. As crypto plays an increasingly important role in the global economy, it has also received greater scrutiny. Meanwhile, a knowledge gap has formed where policymakers are racing to get up to speed on a new, constantly-changing issue.

Penta conceptualized and executed a digital campaign designed to make the benefits of crypto—particularly XRP and the XRP Ledger—more tangible to address that knowledge gap. The "Real Value. Right Now." campaign provides a new framework for lawmakers and incentivizes them to support more balanced policies. Our team's work included branding, messaging development, microsite design and build, digital ads production, and video production.