---
title: Comms, culture wars, and the 2024 campaign landscape
description: comms-culture-wars-and-the-2024-campaign-landscape
image: https://pentagroup.com/hubfs/Podcasts/WAS-1.10-1720x1044-c.png
---

[Skip to content](https://pentagroup.com/insight/comms-culture-wars-and-the-2024-campaign-landscape#main-content)

[![Penta_Logo_1CBD83 1 (1)](https://pentagroup.com/hs-fs/hubfs/Penta_Logo_1CBD83%201%20(1).png?width=284&height=80&name=Penta_Logo_1CBD83%201%20(1).png) ](https://pentagroup.com)

- [Our Expertise](https://pentagroup.com/insight/comms-culture-wars-and-the-2024-campaign-landscape#)
  
  Show submenu for Our Expertise 
  
    - <https://pentagroup.com/insight/comms-culture-wars-and-the-2024-campaign-landscape#>
      
      Show submenu for 
      
          - [Intelligence](https://pentagroup.com/intelligence)
          - [Advisory](https://pentagroup.com/advisory)
          - [Campaigns ](https://pentagroup.com/creative)
          - [AI Transformation ](https://pentagroup.com/ai)
- [News & Insights](https://pentagroup.com/insight)
- [Our Work](https://pentagroup.com/case-study)
- [Our People](https://pentagroup.com/team)
- [Careers](https://pentagroup.com/careers)
- [Contact](https://pentagroup.com/contact)
- [Penta live](https://penta.live/)

- [Our Expertise](https://pentagroup.com/insight/comms-culture-wars-and-the-2024-campaign-landscape#)
  
  Show submenu for Our Expertise 
  
    - <https://pentagroup.com/insight/comms-culture-wars-and-the-2024-campaign-landscape#>
      
      Show submenu for 
      
          - [Intelligence](https://pentagroup.com/intelligence)
          - [Advisory](https://pentagroup.com/advisory)
          - [Campaigns ](https://pentagroup.com/creative)
          - [AI Transformation ](https://pentagroup.com/ai)
- [News & Insights](https://pentagroup.com/insight)
- [Our Work](https://pentagroup.com/case-study)
- [Our People](https://pentagroup.com/team)
- [Careers](https://pentagroup.com/careers)
- [Contact](https://pentagroup.com/contact)
- [Penta live](https://penta.live/)

![Comms, culture wars, and the 2024 campaign landscape](https://pentagroup.com/hubfs/Podcasts/WAS-1.10-1720x1044-c.png)

Company news

# Comms, culture wars, and the 2024 campaign landscape

![](https://pentagroup.com/hubfs/dateIcon.png) January 10, 2024

![](https://pentagroup.com/hubfs/person.png) Brooke Van Horne

Podcasts, Stakeholder, Economy, Crisis management

On this week’s What’s At Stake, Penta Partner Bryan DeAngelis speaks with Penta Partners and campaign veterans Kevin Madden and Stacy Kerr about campaign communications in 2024, an unprecedented year of global elections. The guests offer insights into the shift from the intimate, hand-shaking days of retail politics to the fast-paced digital landscape that now dominates voter interaction. They dissect the contrasting communications playbooks of Biden and Trump who, despite their age, are vying to symbolize the nation’s future. Kevin and Stacy break down the power of surrogates, targeted messaging, and the emotional tug-of-war that campaigns must master to mobilize their bases.

Finally, Kevin and Stacy lay out how companies can establish clear engagement protocols and fortify their communications strategies ahead of the coming uncertainty. Tune in!

 

## Contact Us

Get in touch to learn more about our products, services, & solutions

[![Penta_Logo_White](https://pentagroup.com/hubfs/Penta_Logo_White.svg) ](https://pentagroup.com)

<https://www.linkedin.com/company/penta-grp/>

<https://x.com/pentagrp>

<https://open.spotify.com/show/0t8VFvWcenkGG0u64dc2IF>

Locations

- Washington, DC
- New York
- San Francisco
- Singapore
- London
- Dublin
- Brussels
- Paris

##### Subscribe to our Newsletter

© Penta Group, LLC

[ Privacy Policy ](https://pentagroup.com/privacy-policy) [ Terms of Use ](https://pentagroup.com/terms-of-use) [ Modern Slavery Act Statement ](https://pentagroup.com/modern-slavery-act-statement) [ Cookie Declaration ](https://pentagroup.com/cookie-declaration)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Brooke Van Horne",
    "url" : "https://pentagroup.com/insight/author/brooke-van-horne"
  },
  "dateModified" : "2025-08-26T13:11:42.099Z",
  "datePublished" : "2024-01-10T10:00:00.000Z",
  "headline" : "Comms, culture wars, and the 2024 campaign landscape",
  "image" : [ "https://pentagroup.com/hubfs/Podcasts/WAS-1.10-1720x1044-c.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://pentagroup.com/insight/comms-culture-wars-and-the-2024-campaign-landscape",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://pentagroup.com/hubfs/Penta%20Logo%20Dark%20Green%20300x84.png"
    },
    "name" : "Penta Group LLC. "
  }
}
```