WASHINGTON, D.C. — Penta, the world’s first stakeholder solutions firm, today announced the launch of the Penta AI Practice, built to help organizations understand, anticipate, act, and succeed in the era of intelligent stakeholder engagement.
As the world’s first stakeholder solutions firm, Penta is uniquely built for this era. Penta’s data-native roots, combined with a deep bench of global policy, business, and culture experts, give clients the intelligence and guidance needed to understand how AI is shaping their reputation and to anticipate emerging risks before they take hold.
"AI is reshaping how information spreads, how perceptions form, and how reputations are won or lost. As a firm built to solve complex stakeholder challenges quickly and AI accelerates our ability to do that," said Matt McDonald, CEO, Penta Group. “We don’t just advise on AI, we build with it. That’s what makes our AI practice different.”
For more than a dozen years, Penta’s award-winning stakeholder intelligence platform has helped organizations understand how they are perceived in the world’s conversation. In 2022, Penta expanded that foundation by forming an AI data and innovation team dedicated to integrating generative AI across its operations, tools, teams, and client engagements.
Today, Penta is formalizing that work with the launch of the new AI Practice, supported by the firm’s AI Innovation & Build Lab, a technical hub that brings together coders, builders, strategists, and AI governance experts to imagine, pilot, and deploy new AI solutions. This Lab connects Penta’s deep technology expertise and proprietary intelligence data directly into AI platforms, enabling rapid prototyping and applied innovation for clients.
Trevor Watkins, CTO of Penta Group, added "The pace and complexity of this shift have outgrown the traditional ways organizations operate. Leaders now need technology and AI embedded across every way they listen to, understand, and engage their most important stakeholders."
The new Practice will be led by a team of seasoned AI practitioners from across the organization including Andrea Christianson, East Coast Lead; Chris Mehigan, EMEA and APAC Lead, Dan La Russo, West Coast Lead, Lloyd Miller, Lab and product Lead; Lauren Wolfson, Intelligence Lead; and Trevor Watkins, Technology Lead.
The new Practice delivers value to clients across three core pillars:
1) AI Advisory & Governance
Equipping organizations to adopt and govern AI responsibly and strategically.
2) AI + Reputation Management
Helping organizations understand and influence how AI is reshaping reputation and trust.
3) Agentic Execution & Integration
Designing and deploying agentic AI to test, scale, and execute new influence strategies.
The practice is fully enabled by Penta’s Innovation & Build Lab, the firm’s engine for ongoing AI development, rapid prototyping, and technical integration. The Lab connects Penta’s deep technology capabilities with the Penta AI Practice to build, test, and deploy new solutions across client engagements.
For more on the new Penta AI Practice, please visit our website at www.pentagroup.com/AI.
About Penta Group
Penta Group is the world’s first comprehensive stakeholder solutions firm, combining analytics and advisory services to help clients understand, engage, and influence their most important audiences. By leveraging cutting-edge data and research, Penta delivers strategic insights that drive impact in an era of heightened complexity and rapid change.
To learn more about Penta, visit pentagroup.com