After a turbulent few months since President Biden stepped aside for Vice President Harris, we are one week out from the election and the race for the White House remains close. Both parties are scrambling to secure support from undecided swing state voters, using differing tactics. With swing state polls reflecting a razor-thin margin, the nation braces for another tight contest.
This week, the Penta Swing State Snapshot explored the latest data to measure candidate sentiment and issue visibility in the swing states.
Issue visibility in the Swing States: Abortion takes center stage
Abortion remains the dominant issue for Democrats across the swing states, with visibility nearly five times that of the next most common concern: housing. With a 3:1 cash-on-hand advantage, the Harris campaign is flooding the swing state markets with their abortion messaging. High-profile figures like Beyoncé and Michelle Obama took the stage for Harris over the last week to emphasize the issue.
Sentiment: Harris takes an edge
Meanwhile, Trump is taking a more freewheeling approach. Last week saw him working at a McDonald's in Pennsylvania, appearing on Joe Rogan's podcast from Texas, and holding a rally at Madison Square Garden over the weekend in New York. This mix of impromptu appearances seems to be aimed at energizing his base.
Trump's surge in positive sentiment peaked with the McDonald's appearance. Since then, Harris's sentiment is beginning to show a positive separation from Trump's, particularly after a week when their numbers were nearly even. Over the weekend, Trump saw a notable dip in coverage, with a clear negative shift, especially in key swing states like Michigan, Georgia, and Wisconsin.
With just one week to go before Election Day, media visibility and issue prioritization will remain pivotal. This analysis will continue to shape support and transition to power for the new administration.
For continued unique analysis of what this means for the policy conversation, continue to check back here for the next Penta Swing State Snapshot or reach out directly. We've got you covered.